Threekit WebGL vs Virtual Photographer
Real-time 3D in the browser or pre-rendered product imagery? Cost per variant, load time, AR support and where each approach pays for itself.

Every new feature requires optimized 3D assets. But your pipeline can't keep up. We provide production-ready assets built specifically for Three.js, so your team can focus on code.
These aren't edge cases. They're the default at 50+ SKUs. As your catalog grows, these issues compound. Most teams that reach us have already tried hiring, freelancing, or waiting it out.
If this sounds familiar, you're not behind: you're exactly where our best partnerships started.
Complex scenes require careful hierarchy management to maintain 60fps rendering.
Without structured LODs and geometry instancing, complex scenes tank frame rates.
Premium Dutch furniture brand operating a complex configurator with thousands of material and dimension combinations.
As their configurator scaled, internal 3D production couldn't keep up. Delivery slowed down, costs increased, and maintaining consistency became difficult.
We replaced their internal pipeline with a structured production system, optimized for configurators, allowing them to scale output without increasing complexity.
This isn't a one-off result. This is what happens when a configurator pipeline is built to scale.
Our production approach applies across platforms, including Three.js, with consistent quality and structured delivery.
BufferGeometry-ready models with efficient vertex attributes, indexed faces, and proper normals for smooth Three.js rendering.
Assets structured for material instancing and texture atlasing: reducing draw calls and GPU memory usage.
Multi-resolution models with proper LOD levels, instancing-ready geometry, and mobile-optimized variants.
Dedicated 3D production capacity that scales with your project, from prototypes to production apps.
In-House 3D | Seven Studio | |
|---|---|---|
| Monthly Cost | €3,000–5,000 per artist (salary + overhead) | Flexible monthly plans starting lower |
| Ramp-Up Time | 2–4 months (hiring + onboarding) | Start within 1 week |
| Capacity | Limited to team size | Scale to 50–100+ models/month |
| Platform Knowledge | Requires Three.js-specific training | Pre-built Three.js workflows |
| Risk | Employee turnover disrupts pipeline | Cancel or adjust anytime |
Most Three.js clients move to Seven Studio to regain speed and control without increasing headcount.
Share your Three.js scene or asset requirements
We analyze performance, geometry, and optimization potential
You receive actionable optimization recommendations
Explore our 3D modeling services and product rendering studio for Three.js.
Send us one product from your catalog. We'll show you how it can be structured, optimized, and scaled inside your Three.js setup.
Share one product or configuration example
We map how it should be structured for scalability
You'll see exactly where your current pipeline slows you down
No commitment. No generic advice. Just a clear view of how to improve your current setup.
Guides from our 3D production team on this topic.
Real-time 3D in the browser or pre-rendered product imagery? Cost per variant, load time, AR support and where each approach pays for itself.
Nine enterprise product configurator platforms: Threekit, Expivi, Zakeke, ShapeDiver, KBMax, Configure One, DriveWorks, Cylindo, VividWorks, on scalability, integrations, rendering quality and total cost.
The features that separate a real 3D configurator platform from a demo: rules engine, real-time rendering, AR, CPQ and ERP integration.